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A Portable Radio for the Dodge Challenger


ID

Sept 2013
The Mission: Design a new product based on the brand and visual cues of the 2013 Dodge Challenger. The product had to not only look like it belonged next to the Dodge challenger, but it would also the type of product that the Challenger's user would want.

The Result:
I researched the current model’s concept history, brand identity, consumer profiles, and Dodge’s marketing campaigns. From there I chose to design a portable radio that matches the Dodge identity. This is a product that I felt encouraged a Dodge owner to be adventurous and wild like the spirit of the car and brand.